
The Power Plant
Branding Toronto's leading contemporary art museum. A kinetic, semi-transparent wordmark, with a hyperactive and slightly awkward colour palette, becomes a metaphor for the way contemporary art challenges perceptions.
Hahn Studio partnered with The Power Plant in development to secure project funding from government agencies. A complete rebrand of every gallery touchpoint includes exterior & interior signage systems; donor recognition, branding and LCD screens for a KPMB-designed lobby; web and all digital applications; print publications systems, and swag.

Exhibition signage system and LCD screens.


Creating presence in a hallway entrance.

Press kit in two colours: finding opportunities in production.




Print newsletters system.






Member & public newsletters.

Exhibition banners system: creating economy by pairing a permanent branding banner with changing exhibition banners.

Taking it to the street!

Collect the set.